Arête: To have courage and strength in the face of adversity. Arête Kicks is all about shoe news, stories, and releases.
Tuesday, January 18, 2011
The LeBrons
When LeBron's fourth signature shoe released Nike produced commercials that had the four "LeBron's." There was a "Business LeBron," "Kid LeBron," "Wise LeBron," and "Athlete LeBron." The commercials showed LeBron playing all four characters. This series will return next spring in cartoon form. The episodes will be shown on LeBron's Youtube Channel and website. (lebronjames.com) I have posted an old commercial of The LeBrons and the video of LeBron talking about the new series.
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