Athletic Propulsion Labs Concept 1

Athletic Propulsion Labs is a new company that makes basketball shoes and apparel. The company is all about making the athlete perform better with their products. Their first shoe is called the Concept 1 and Athletic Propulsoin Labs says that the shoe will make you jump higher with an average increase of 3.5 inches on an individuals vertical leap. The shoe contains Load N Launch technology which loads when the user puts pressure on the forefoot and then releases when the user jumps off the ground. The shoe is 300 dollars. This seems like a lot but some people will pay that kind of money for an increase in their vertical leap.